Applied Simulation Technology's History...

Introduction
Applied Simulation Technology, Inc. began in 1989 as the CAE Division of Contec Microelectronics USA, Inc. In 1996, six individuals acquired the CAE business. The CAE business became an independent company named as Applied Simulation Technology, Inc. Applied Simulation Technology, Inc. immediately formed Applied Simulation Technology, Ltd. as a subsidiary in Japan.. The aim of the company is to develop a suite of products specifically targeted at  providing new capabilities and improving performance, speed, ease of use in Signal Integrity, EMI, Power Integrity and circuit simulation tools. It is the goal of the company to become the market leader in the area of technical innovation and market share for this segment of the EDA industry.  
 
Company Focus
The trends for high speed designs and quick turnaround in hardware have increased the need for software simulation capabilities over the last decade. If designs are to meet electrical specifications and time to market, then new advancements are needed in the tools engineers use in their design methodology. Many technologies to deal with the complex engineering problems have emerged. Since the complexities and size of ICís and PCB have increased dramatically virtually all of these technologies have dealt with the issues of high level design. Thus Synthesis, HDL and like technologies have emerged and thrived. These technologies however ignore low level electromagnetic principles that start to dominate designs at very high speeds. Thus today more emphasis is being placed on such tools. Where once the physical design did not impact the electrical specifications today the physical designs strongly dictates what can and cannot be accomplished and how. This trend will continue well into the future. The understanding and ability then to predict the impact of the physical design on the electrical is already a key issue.

Applied Simulation Technology
(Apsim) is in a unique position to fulfill much of the need for these types of tools. In 1990 the company introduced a circuit simulator with transmission line analysis capabilities. ApsimSPICE is unique in its capabilities and speed. The company proceeded to introduce a field solver to complement the simulation capabilities. Apsim has unique activities in the power and ground analysis which has become important as well as signal integrity. Apsim's simulators have true and practical interfaces with arbitrary shape CAD patterns used for power and ground design. Thus, Apsim's tools can accurately simulate power and ground noise and common mode EMI. Apsim's tools are based on the combination of own SPICE-based circuit simulator and field solver. The company today has introduced many new products focusing on Signal Integrity, Power Integrity and Electromagnetic Interference. Our tools are used to analyze the effects of physical interconnects, placement and power delivery systems in IC, PCB, and IC packaging design.  The market for high speed analysis tools is just beginning to fulfill its potential. The company has taken a leadership role in technology and product introduction.  ApsimRLGC has become an industry standard as a 2d Impedance calculator that has proved its value over time as both an effective and accurate tool.  ApsimPLANE was the first commercially available power and ground plane field solver. Likewise ApsimRADIA was one of the first EMI simulators available.  Apsi
m has put together a strong technical staff to continue in its innovations and product introductions.  The challenge for the company will be to expand sales and marketing distribution channels.
 
Applied Simulation Technology Management
Norio Matsui, Ph.D., President and CEO
Dr. Matsui heads a technical team and is in charge of the overall direction and focus of the company including its subsidiary in Japan. He joined NTT labs in 1974. He was a Senior Research Engineer, Supervisor there for over 16 years. He was involved in the development of noise simulation tools along signal and power/ground interconnections in PCB, MCM, Package and IC for high-speed telecommunications. He was also involved in the development of switching power supplies and its noise reduction techniques for switching system. His interest in the EDA industry started there where he also developed transmission line simulator and field solvers. He holds a Ph.D. degree from Waseda University in Tokyo, Japan. He lectured at Chiba University from 1989 to 1991. He has been working for the SPICE-based simulators since 1992.
 

Address in USA:

Applied Simulation Technology, Inc.

2025 Gateway Place, Suite 318
San Jose, CA  95110

Tel:  408-436-9070
Fax:  408-436-9078
Toll Free:  1-800-955-0967

 

Address in JAPAN

Applied Simulation Technology, Ltd.

Parale Mitsui Building 19F, 8 Higashida-cho
Kawasaki-ku, Kawasaki-shi
Kanagawa, JAPAN 210-0005

Tel:  81-44-200-0024
Fax:  81-44-200-0024

 


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